Published on Friday, November 06, 2009
By San Gabriel Valley Tribune Staff Writer
IRWINDALE - Life is sweet, sometimes tangy and other times crisp at The Produce Place.
For nearly 30 years, what is now Charlie and Betty Herrera's Irwindale fruit store has gone from an outdoor fruit hut to a full-fledged produce hub.
Every day they serve scores of customers eager for bags of fresh fruit - from pomegranates to strawberries.
Others are thirsty for a freshly made smoothie or snow cone, or they crave a fresh fruit drink - like a red-colored concoction known there as a Vampiro. Still others are up for bionicos - a high-octane fruit cocktail. LADDER OF SUCCESS BUSINESS: The Produce Place WHERE: 5121 Irwindale Ave., Irwindale WHAT THEY SELL: All kinds of fruit, smoothies, snow cones, sandwiches, soda (some imported from Mexico), fruit drinks and more. CONTACT: (626) 430-7269 SECRET OF SUCCESS: Working hard to nurture the business and make it a place where people like to come - and offering a healthy choice
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