Published on Friday, August 22, 2008
By JULIA GLICK
A woman cradling her child, a worried elderly woman, a couple who just lost their home -- for the next two months, billboards and bus advertisements will showcase the lesser-known face of homelessness in Riverside County.
The images accompanied by surprising statistics are part of a new $200,000 county awareness campaign: "The homeless. They're not who you think."
The signage across the county along with a new Web site and radio and television spots are intended to challenge misconceptions and direct people to county resources to help with homelessness.
A common stereotype of homeless people is that they are mostly male vagrants, alcoholics and drug addicts, but about half of the county's homeless are women and children, said Ronald A. Stewart, a manager of homelessness programs in the county's Department of Public Social Services.
"We are trying to reposition what homelessness is in the mind of the average resident of this county," Stewart said
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