Published on Wednesday, January 27, 2010
By LA Daily News Staff Writer
1 For Auto Club Speedway, the ongoing economic downturn has resulted in corporate America buying fewer tickets for NASCAR races.
That has prompted the speedway staff to pursue more individual buyers, according to track president Gillian Zucker. That always was the track's intent, but the fewer corporate dollars available have resulted in creative ways to attract fans.
Zucker's staff has responded with clever marketing (can you recall last summer's Zucchini program?) and ticket discounts in an effort to increase attendance on Feb. 21 at the Auto Club 500.
The latest speedway effort has targeted "rookies," or first-time NASCAR ticket buyer. According to a ACS release, the "First-Timer Ticket Package" intends to ... make it easy to shed the yellow tape on your back bumper and enjoy the excitement and happenings
Read Full Article...
Comment/Review this Podcast:
Give us your feedback
LA Daily News is interested in hearing what you think about our Podcasts.
You can give us your feedback by filling out our Audience Survey or email us directly at dailynews@shortcutlink.com.
RSS
