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Published on Thursday, October 02, 2008
By LA Daily News Staff Writer
In these hard times for the auto industry, even BMW is in no mood to take risks.
After pushing the boundaries of technology and style with its last 7 Series sedan, the Bavarian carmaker is steering clear of controversy with the all-new flagship it unveiled in Paris this week.
The redesigned model has a more traditional appearance than the radically restyled 7 Series launched in 2001, and the technology is less likely to overwhelm the driver.
"They've mellowed it a little," said Christoph Sturmer, an auto analyst in Frankfurt, Germany, and co-author of "Premium Power," a study of luxury car brands. "The prerequisite for a vehicle in this segment is that it must be elegant, and this 7 Series does a much better job of being elegant and discreet than the previous one."
With the new model making its debut at the Paris car show, BMW is breaking ground again - but the most striking features are now tucked under the skin
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