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Published on Wednesday, October 01, 2008
By LA Daily News Staff Writer
Five Hollywood studios have agreed to help pay for a $1billion-plus rollout of digital technology on about 20,000 movie screens in North America, a precursor to showing movies in 3-D.
Digital Cinema Implementation Partners, a consortium of major theater chains, announced the deal Wednesday. The rollout in the U.S. and Canada, covering about half of all screens, is planned to start early next year.
To help offset the consortium costs - about $70,000 per screen - the studios plan to pay the consortium almost $1,000 per movie per screen, roughly what it now costs them to print and ship a celluloid film copy.
Addingdigitalequipmentis the critical first step in the technological upgrade to being able to show 3-D movies.
Morethan 20 of the movies are set to hit theaters through 2010, but only 873 locations are available now in the U.S. and with 1,264 more 3-D screens in Canada, said The Walt Disney Co., a signatory to the digital rollout
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