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Published on Saturday, September 06, 2008
By LA Daily News Staff Writer
MOUNTAIN VIEW - When Larry Page and Sergey Brin founded Google Inc. on Sept. 7, 1998, they had little more than their ingenuity, four computers and an investor's $100,000 bet on their belief that an Internet search engine could change the world.
It sounded preposterous 10years ago, but look now: Google draws upon a gargantuan computer network, nearly 20,000 employees and a $150billion market value to redefine media, marketing and technology.
Perhaps Google's biggest test in the next decade will be finding a way to pursue its ambitions without triggering a backlash that derails the company.
"You can't do some of the things that they are trying to do without eventually facing some challenges from the government and your rivals," said Danny Sullivan, who has followed Google since its inception and is now editor in chief of SearchEngineLand.
Google's expanding control over the flow of Internet traffic and advertising already is raising monopoly concerns
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