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Macy's has sole rights to Hilfiger line - More department stores agreeing to exclusive arrangements

Macy's stores across the country are renovating their Tommy Hilfiger shops and expanding how much of the designer's sportswear they carry. But fans of the brand soon won't be seeing those items at other department stores.

Starting next week, Tommy Hilfiger U.S.A. will have an exclusive alliance with Macy's that leaves it as the only U.S. department store operator offering the company's men's and women's sportswear.

The launch comes as department stores increasingly turn to exclusive offerings to set themselves apart in a market where shoppers are focusing on such basics as fuel and food and turning to discounters for lower prices.

"With Tommy Hilfiger, Macy's also will be offering the nondiluted, full-meal deal," said Patricia Edwards of investment manager Wentworth Hauser and Violich. "They didn't just get the name, they got the same quality goods."

Among other chains that have struck exclusive deals are Kohl's Corp   Read Full Article...