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Published on Thursday, September 04, 2008
By LA Daily News Staff Writer
Hong Kong Disneyland's new director said Wednesday that he was confident the park would attract significantly more customers in the years ahead after its initial shaky performance.
The park, a joint venture between Burbank-based The Walt Disney Co. and the Hong Kong government, has come under fire after missing attendance targets since opening in September 2005.
Andrew Kam, named last month as the park's managing director, said he expects attendance will definitely be greater than previous years as he pushes to expand the company's business.
"I expect myself, working with my team, to aggressively grow this business. Attendance is obviously a very important indicator," Kam said.
Kam, a former marketing and sales executive at Coca-Cola Co., said the company would look to bring in more visitors from mainland China by working with travel agencies and offering new events and attractions.
In its first year, Hong Kong Disneyland fell 400,000 short of its attendance target of 5
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