Listen Now!  (2:26 Minutes)

Download the MP3  (0.8 MB)

• More LA Daily News Podcasts
• Podcast/iTunes FAQ
• Download the Latest iTunes Software

Environment, social goals in focus at eBay

Most consumers probably associate eBay Inc. more with vintage lunch boxes and low-priced electronics than with laptop bags made from recycled plastic by women in New Delhi.

The online auction operator is trying to change that perception with WorldofGood.com, a Web site due to launch today to sell goods produced with social and environmental goals in mind.

EBay developed the site with World of Good Inc., a startup focused on "ethical supply chains" behind consumer products, and licensed the group's name for the marketplace. World of Good will get a share of the revenue from the site, which had been operating for the past six months as an online community focused on the social impact of business.

The site will sell fixed-price goods that purportedly have some positive effect on people and the planet. The goal is to help consumers align their social values with their shopping decisions, WorldofGood.com general manager Robert Chatwani said   Read Full Article...