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NASCAR involvement pays off for automakers

Published on Friday, August 29, 2008
By LA Daily News Staff Writer

These are certainly tough times for the auto industry. Ford posted a record quarterly loss of $8.7 billion in the second quarter and General Motors' red ink totaled $15.5 billion.

On Thursday, Toyota Motor Corp. trimmed its 2009 sales estimate by 7 percent.

But all three share a common bond.

They remain loyal to NASCAR, which rolls into town this week for the Sprint Cup Series Pepsi 500 and the Nationwide Series Camping World RV Service 300 at the Auto Club Speedway in Fontana.

The reason?

They say NASCAR provides great mileage for their marketing dollars. It's not surprising, since the NASCAR nation has about 75 million members.

The companies provide the power plants and some sheet metal but the racing teams build the cars.

Ford, which has eight Sprint Cup cars, acknowledges some people wonder why it continues participating in NASCAR given its financial troubles   Read Full Article...

 
 

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