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Published on Monday, August 25, 2008
By LA Daily News Staff Writer
Leonardo DiCaprio has a Red Mango yogurt machine in his office.
Paris Hilton and Lindsay Lohan have been photographed clutching Pinkberry yogurt cups while ducking the paparazzi.
Frozen yogurt, trendy during the 1980s and early '90s, has made a comeback - but this time with an edge. Companies selling the soft stuff are opening stores with hip decor and pulsating music that draw a young crowd. Celebrity bloggers like Perez Hilton have posted pictures of young Hollywood stars spooning yogurt into their mouths.
Veterans of the last yogurt boom, including TCBY, Penguins, and Tasti D-Lite, are still operating, but their newer rivals have a different business model, going after a younger market that wants not just a frozen dessert, but an experience
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